Testimonials
A Note About Testimonials
Self-promotion has never been my favorite part of running a business, and as a result, I haven’t been as proactive as I could be in requesting reviews or testimonials after wrapping up projects.
However, I recognize how valuable it is for potential clients to hear directly from those I’ve worked with—you shouldn’t have to take my word for it! In 2025, I’m committed to changing that by collecting and sharing more testimonials.
In the meantime, I’m sharing a mix of feedback from my past clients and comments from my time at the Apple Genius Bar. Thank you for your understanding as I work to expand this section of my site!
I recently had the pleasure of working with Alex from Tech-Knowledge-Ease on a complex project aimed at using automation to create efficiencies in our org. From the very beginning, Alex demonstrated an impressive level of responsiveness and expertise. She quickly understood our needs and offered tailored solutions that significantly improved our business process and saved us a ton of time.
Alex's knowledge in the field and willingness to find solutions is remarkable. She guided us through each step of the project, ensuring that we fully understood the changes being implemented. She was extremely organized and communicated highly effectively. Her dedication to making our system as user-friendly and efficient as possible was evident throughout the entire process.
Moreover, Alex's pricing was fair and transparent, which made the whole experience even better. It's clear that she values building long-term relationships with her clients based on trust and satisfaction.
Thanks to Tech-Knowledge-Ease, our business processes are now more streamlined and effective. I highly recommend Alex and her team to anyone looking to leverage technology and automation for better business outcomes.
Chandler Ferguson,
Operations Director
Apple Store Genius Bar - Customer Comments
When I worked at the Genius Bar, customers received an email satisfaction survey after each visit. These surveys contained an optional comments field, in which customers could choose to write additional feedback about their experience with the technician who helped them.
Below are some of the most meaningful comments I received from customers I helped (all responses were anonymous).
“My husband and I felt that Alex Russell-Falla was superior in every way. Not only was she brilliant in her technical knowledge, she was most personable, friendly and charming. Her people skills are superb. We feel fortunate to have lucked out by having her assigned to us. And of course, all our iPad problems are corrected and then some. Many thanks to Alex. Apple is certainly fortunate to have Alex in their employ.”
“Alex was simply great. Very friendly and knowledgeable, and a real ambassador for Apple. She tried several different fixes for my problem, patiently explained all of them, and found one in the end that worked. Throughout she was funny, friendly, and just a really nice person to be around. If she worked for me, I'd give her a raise!”
“Alex gave me the best technical support I have ever gotten. I love my IPad today. I didn't yesterday before I met Alex. I even bought it a new cover. Now I feel I can even read books on it.”
“Alex was beyond helpful. She made the entire experience ridiculously pleasant and she even went out of her way to help me!!!! and not only was she a bomb ass genius bar employee, she's also the type of person i'd want to be best friends with. The apple store is lucky to have her!”
“My genius Alex Russell -falls [sic] was just fantastic. She did such an amazing job with everything and was just incredibly helpful, that I requested her card so that my boyfriend and his family can all go to her. Customer service like that is far and few between. The concern and intentiveness she had about everything I was informing her about was more then genuine. Seriously, loved her.”
“Alex, you saved my life. I owe you a beer :)”
“I was blown away by Alex's customer service. Friendly, knowledgeable, and above all genuine.”
“Alex provided me with many useful options I could take to solve my problem. One of the solutions worked extremely well and saved me a ton of time and money - which is what every customer desires. Fantastic customer service!”
“Alex was fantastic. She cared about my issue, respected the fact that I had a very tight timeframe to get the issue resolved and took care of it in a very professional manner. When I came in the store I was very upset but her attitude quickly calmed me down and when I left I told her she was that best thing that happened to me that day. If there is anything Apple can do to reward her I would say it is well deserved.”
“I really appreciated Alex's help. She was genuine and very knowledgeable. My concerns never seemed insignificant, as I am not a techy at all. She's lovely. Thank you for hiring her.”
“She was extremely helpful and optimistic about my concern with my MacBook Pro. Her knowledge of technology in general was amazing, and when I was watching her navigate through the diagnostic process of finding the problem, it was like watching an orchestrated dance of applications on the screen. Thanks Alex!”
“If I could give Alex a zillion, I would give them a Bafazillion (which is way more than a zillion, fact) So kind and helpful, very eager to help in anyway, answered all my questions. Honestly real talk, promotion. They deserve it. Thanks again!”
“Absolutely fantastic experience. Exceeded my expectations in every way. Alex was personable and very quick to resolving my problem, answered every question I had - quickly, succinctly, and with enthusiasm. One of the best customer service experiences I've ever had. Thank you very much, Alex!”
“We were helped by Alex Russell-Falla with several issues related to our I-phones and a recently purchased MacBook Air. Alex was extremely knowledgeable and sensitive to our limited knowledge of computers. Alex was able to resolve every issue and answer every question and also teach us how to help ourselves in the future. We had a great experience!”
“She made my day. This woman is a jewel. She is smart, very helpful, has great customer relation skills. I nominate her for employee of the year.”
“We can't say enough wonderful things about Alex. She was professional, articulate, friendly, reassuring and confident. Alex was very respectful of our late 60s ages and immediately released for us, any worry about feeling stupid and inadequate. We have found all of your staff to be upbeat, pleasant and approachable. Technology is intimidating and overwhelming to many people of our generation, but because of your staff, our experiences at the Apple Store have certainly been nothing but positive. Thank you so much.”
“I would hire Alex in a heartbeat. SMART, FRIENDLY, GREAT COMMUNICATION STYLE, PASSIONATE. Lucky Apple to have an employee like this!!!!!”